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Objectives for the new marketing mix strategy

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Reference no: EM133342799

Where appropriate, give examples and be specific in your answers. Each point mentioned should be justified/supported with examples and/or outside sources where appropriate (assume that the reader does not understand the concepts and theories and you have to explain them to him/her).  Your answers should logical, in-depth, substantive and in your own words.  The exam should not be viewed as an exercise in copy and paste from the Internet or any other source.  While the material covered in class and text should be integrated into your answers, you required to include at least 2 additional outside credible sources.  Please note: Credible outside sources are considered to be those beyond the textbook and the case itself.  Be sure to cite the additional sources used. 

Please follow the APA style when writing your analysis. Reference list should be attached at the end of the document.  Label each question with its number in addition to each section (i.e. a., b. etc). Please check your spelling and grammar as points will be deducted for mistakes of this nature. Please don't forget to type your name on the top of your answer sheet and include your name in your file name (e.g, Adam Smith_MBA646 final.doc)

Final Exam: Please read the case Pets.com, and analyze the case based on the following questions in order to rejuvenate the marketing strategies for Pet.com. 

  1. Please provide a thorough SWOT analysis with detailed and logical reasoning for each item of the SWOT you have identified. 
  2. Based on the SWOT analysis, please (a) identify target market(s) (be specific) and (b) provide positioning statement(s) for each target market identified. In addition, you need to (c) justify why such targeting and positioning strategies are chosen. 
  3. Provide at least two new objectives for the new marketing mix strategy to rejuvenate the existing unsuccessful marketing strategy. Remember the criteria for writing good objectives.  Please explain and justify your objectives. 
  4. Based on your objectives in question 3, please provide at least three supporting tactics for EACH of the four elements of marketing mix. Please explain and justify each tactic.

Reference no: EM133342799

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