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Where appropriate, give examples and be specific in your answers. Each point mentioned should be justified/supported with examples and/or outside sources where appropriate (assume that the reader does not understand the concepts and theories and you have to explain them to him/her). Your answers should logical, in-depth, substantive and in your own words. The exam should not be viewed as an exercise in copy and paste from the Internet or any other source. While the material covered in class and text should be integrated into your answers, you required to include at least 2 additional outside credible sources. Please note: Credible outside sources are considered to be those beyond the textbook and the case itself. Be sure to cite the additional sources used.
Please follow the APA style when writing your analysis. Reference list should be attached at the end of the document. Label each question with its number in addition to each section (i.e. a., b. etc). Please check your spelling and grammar as points will be deducted for mistakes of this nature. Please don't forget to type your name on the top of your answer sheet and include your name in your file name (e.g, Adam Smith_MBA646 final.doc)
Final Exam: Please read the case Pets.com, and analyze the case based on the following questions in order to rejuvenate the marketing strategies for Pet.com.
Create 1 persona for the SoCal350.org website. Since we don't have interviews or surveys, research facebook and 350 websites to get information on this
How should Opera Philadelphia position itself to each target segment, and what tactics might be considered?
Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.
In 150 words identify and describe The steps for communication. The response must be typed, single spaced.
Explain about Marketing mix- MARKETING RESEARCH and Describe the elements of the marketing mix
Create written technical communications for purposes and targeted audiences - describes how to improve your current position/role
This report is a paper that is supposed to be written on consumer behavior for a local restaurant in Virginia Beach, VA. The name of the restaurant is called "Watermans Bar and Grille" and it is a popular bar/restaurant on the Oceanfront where tho..
Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right
Describe a novel product of service (please be as creative as you like) and briefly discuss a brand management strategy. Provide specific examples to support your response.
Discuss the nature of marketing in a socialist economy. Would the functions that must be provided and the development of wholesaling and retailing systems.
Select two Coca-Cola ads and describe how they use these attributes to connect with customers.
Baby boomers in America are aging. Describe how this might affect the marketing mix, Watch the "Zappos" video at the text Companion website (your access code packaged with the textbook)
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