Objective questions based on marketing

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Reference no: EM1310340

Question 1.One of United's biggest customers has placed a very large, heavy order. Its warehouse is in a location served by all transport modes, and the customer has directed United to ship the order by the mode with the lowest transport costs. In this situation, United will probably ship the tools by ______________.

A.Airfreight

B.Waterways

C.Railroads

D.Trucks

Question 2. A wholesaler who takes over the whole marketing job NATIONALLY for one or a few manufacturers is called a _________________.

A.broker

B.specialty wholesaler

a.merchant wholesaler

C.manufacturer's agent

D.selling agent

Question 3. A limited-line store is to a single-line store as:

A.quality is to price.

B.a CD and tape storeare to a movie theater.

C.a tennis shop is to a sporting goods store.

D.a paint store is to a drugstore.

D.full service is to self-service.

Question 4. Yukon Sportswear, a manufacturer of textile products, bought out the wholesaler that had been handling its distribution in Canada. This is an example of:

A.dual distribution.

B.reverse distribution.

C. vertical integration.

D.accumulating.

E.a contractual channel system.

Question 5. Which of these businesses would be classified as a specialty shop?

A.Walden's Leather

B.Wal-Mart

C.Sears

D.Lowes

Reference no: EM1310340

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