Reference no: EM1310383

Question 1. Which of the following is NOT an example of sales promotion?

1. a banner ad on AOL's stock page.
2. a bumper sticker that says, "Drink more milk."
3. a display of fishing equipment by a sporting goods store in a shopping mall.
4. a small toy in a kid's "happy meal" at McDonald's.
5. samples of a new low-fat snack cracker given away at a supermarket.

Question 2. Boomerang, Inc. has created a really new product and the firm's marketing manager is worried that consumers may not buy the product because it is such a different way of satisfying the basic need. The promotion blend for the new product probably should emphasize ____________ advertising during market introduction.

1. Comparative
2. Institutional
3. Pioneering
4. Competitive
5. Reminder

Question 3. The brand manager who puts together a promotion blend for Yummy Mondaes should:

1. realize that the right blend depends more on what customers expect than what the firm wants to accomplish.
2. be primarily concerned with informing rather than persuading.
3. determine who the firm is trying to influence.
4. determine the one right promotion blend and then implement it.

Question 4. In its ads, General Mills highlights the advantages of its Milk 'n Cereal breakfast bars over Kellogg's breakfast bars. This is ____________ advertising.

1. Comparative
2. Primary
3. Reminder
4. Institutional
5. Selective

Question 5. A farmer's cooperative in California is sponsoring TV ads aimed at getting Americans to eat more garlic. The ads don't mention any brand names. This is an example of ______________ advertising.

1. Competitive
2. Pioneering
3. reminder
4. comparative
5. indirect competitive