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Advertising can use a number of spokespeople ranging from other customers to celebrities. For example, a flyer in the paper a few weeks ago had an ad for Amope GelActiv Insoles and Inserts adverting the claim that "9 out of 10 women who tried are likely to recommend GelActiv to a friend." On the other hand, Sprite's Superbowl ad used Le Bron James, a popular celebrity spokesperson who earned $55 Million in endorsements last year. What is similar and different in these two advertising strategies and what are the pros and cons of each.

Reference no: EM132414415

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