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Number of potential customers one ad can reach

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Reference no: EM132072332

The question my professor asked was to apply Linear Programming to a business scenario.

A firm plans to use three different types of ads to attract potential customers to its product. The three ad choices are TV ads, Magazine ads, and Sunday Supplement.

The following table shows the number of potential customers one ad can reach:

TV Ads (TV) - Number of Potential Customers Attracted per Ad 1,500

Magazine Ads (M) - Number of Potential Customers Attracted per Ad 500

Sunday Supplement - (SS)Number of Potential Customers Attracted per Ad 500

There are two categories of spending per ad as below ($, Thousands):

Cost Per Ad ($Thousands) TV Ads (TV) Magazine Ads (M) Sunday Supplement (SS)

Ad Budget 250 100 100

Planning Budget 100 50 50

There are following constraints:

Total Ad Budget <= 3,500

Total Planning Budget <= 1,500

Total number of TV ads <= 5

The question is to find the optimal numbers of TV ads, Magazine ads, and Sunday Supplement, so that the total number of the potential customers attracted by these ads can be MAXIMIXZED. I don't understand how to use excel to implement a linear programming procedures. Can someone give me steps or tell me where to begin as starting point?

Reference no: EM132072332

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