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Number of fans in the new team

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Recently, a very popular NBA basketball player moved from Michigan to Virginia. He was offered a very lucrative contract owing tohis great skills in the gaem. This increased the number of fans in the new team. Consequently, Kira company,a company that manufactures jersies won by fans recorded an increase in the sales. What is the name of this phenomenon in Marketing?

Reference no: EM131057521

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