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Not all customers have the same value to the organization

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Not all customers have the same value to the organization. What does this mean in terms of managing CRM. How is this related to the concept of Customer Lifetime Value?

Reference no: EM132269726

Questions Cloud

Customer satisfaction and customer retention : Can you define mass customization? How does this concept relate to customer satisfaction and customer retention?
How has technology changed this process : Based on the information you have read thus far and your own understanding of CRM discuss the following:
What does it mean by the value chain : What does it mean by the value chain? Why is this an important concept in CRM?
What does customer anticipation or expectation : What does customer anticipation or expectation and customer satisfaction mean? What does this imply in managing customer relationships?
Not all customers have the same value to the organization : Not all customers have the same value to the organization. What does this mean in terms of managing CRM. How is this related to the concept of Customer Lifetime
What will this provide to you as the marketer : Explains what types of marketing research approach you will utilize and why. What will this provide to you as the marketer?
Value of customer complaints to organization : How do CRM representatives convey the value of customer complaints to your organization? Some firms believe that complaints reflect negatively on the employee
Marketing mix to appeal to senior citizens : Name three specific examples of firms that developed a marketing mix to appeal to senior citizens.
Employees participate in marketing planning : In addition to CMOs, why do you believe so many other employees participate in marketing planning?

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