Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
1) Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. A. computer programming B. data warehousing C. customer relationships management D. data mining 2) Minute Maid sees research as the fundamental first step in any business decision, and it created proprietary methods for conducting research. At what level of the hierarchy of business decision makers does Minute Maid operate? A. Top tier B. Middle tier C. Base tier D. Foundation tier 3) Which of the following questions is considered first when discussing a management dilemma? A. How can management eliminate negative symptoms? B. What does the manager need to know to choose the best alternative from the available sources of action? C. What is the recommended course of action? D. What symptoms cause management concern? 4) The goal of ethics in research is to _____. A. ensure that no one is harmed B. protect researchers from legal liability C. identify what behavior is appropriate D. ensure research sponsors fulfill their legal obligations 5) _____ occurs when the participants are told only part of the truth or when the truth is fully compromised. A. Coercion B. Deception C. Informed consent D. Debriefing 6) The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the _____. A. research question B. management-research question hierarchy C. management dilemma D. management question 7) The fundamental weakness in the research process is _____. A. incorrectly defining the research question B. identifying a flawed sampling frame C. misdefining the target population D. failing to identify all relevant secondary information 8) Which type of management question asks what do we want to achieve? A. Choice of purpose B. Evaluation of solutions C. Troubleshooting D. Control 9) In the Southeast, the potato chip market share held by the Lays brand is 46%. This is an example of _____. A. a research question B. a descriptive hypothesis C. a relational hypothesis D. an explanatory hypothesis 10) An increase in hours of television viewing leads to increases in the sales of snack foods. This is an example of a _____. A. research question B. descriptive hypothesis C. correlational hypothesis D. causal hypothesis11) To be categorized as a customer, an individual must have a history of shopping at the establishment at least twice before the start of the study with expenditures of more than $10. This is an example of _____. A. a hypothetical construct B. a conceptual scheme C. an operational definition D. a dictionary definition 12) James is entering data on client gender. Because the values entered reflect male or female, this variable is _____. A. discrete B. dichotomous C. continuous D. ratio-scaled 13) Which variable in an experiment is the variable expected to be affected by the manipulation? A. Dependent variable B. Extraneous variable C. Moderating variable D. Independent variable 14) Qualitative research seeks to _____ theory while quantitative research _____ it. A. examine; interprets B. build; tests C. test; understands D. apply; builds 15) Which of the following is true of quantitative research? A. It uses a nonprobability sampling method B. Results are generalizable C. Data analysis is ongoing during the project D. Sample sizes are generally small 16) The use of a control group in experimentation _____. A. provides for the manipulation of the independent variable B. serves as a comparison to assess the manipulation C. minimizes the cost of experimentation D. allows for discovery of the average effect of the independent variable in different situations 17) What is the first step in conducting an experiment? A. Specify the level(s) of the treatment B. Choose the experimental design C. Control the experimental environment D. Select relevant variables 18) Data originating from studies that are conducted by others and created for a purpose different from the purpose of the study for which the data are being reviewed are called _____ data. A. primary B. secondary C. quantitative D. statistical 19) The goal of a formal study is to _____. A. discover future research tasks B. expand understanding of a topic C. test hypotheses D. provide insight 20) A _____ scale is a scale that scores an object or property without making a direct comparison to another object or property. A. ranking B. rating C. categorization D. sorting21) What type of data is produced by simple category scales? A. Nominal B. Ordinal C. Interval D. Ratio 22) _____ is the extent to which a measurement tool actually measures what we wish to measure. A. Reliability B. Validity C. Practicality D. Significance 23) The list of elements in a population from which the sample is drawn is known as the _____. A. sampling frame B. population extent C. database D. sampling base 24) The process of ensuring the accuracy of data and their conversion from raw form into classified forms appropriate for analysis is called _____. A. coding B. data entry C. data preparation D. data measurement 25) _____ involves assigning numbers or other symbols to answers so that the responses can be grouped into a limited number of categories. A. Editing B. Data entry C. Coding D. Measurement 26) The standard error of the estimate is a type of measure of _____. A. central tendency B. accuracy C. significance D. standard deviation 27) _____ are summary descriptors of variables of interest in the population. A. Sample statistics B. Population parameters C. Systematic estimates D. Standard errors 28) The measure of deviation from the mean such that cases stretch toward one tail or the other is called _____. A. kurtosis B. platykurtic C. skewness D. ku 29) Which of the research questions/hypotheses below is best answered using cross-tabulations? A. What percentage of men and women prefer Brand A over Brand B? B. What percentage of residents shop at the local grocery store? C. Is brand loyalty related to brand image? D. What happens to sales when prices drop? 30) If a difference is not caused only by random sampling fluctuations, it is said to have _____. A. resistance B. statistical significance C. substantive significance D. reasonable doubt
a new bank has vault cash of 1 million and 5 million in deposits held at it federal reserve district bank. a. if the
Briefly describe the differences between a circuit switching and packet switching network.
metzler communications designs and programs a website for a local business. metzler charges 46000 for the project and
press publishing company hires students from the local university to collate pages on various printing jobs. this
Why do the basis and at-risk rules usually prevent the same amount of losses from passing through to shareholders of S corporations?
sven enterprises is a large producer of gourmet pet food. during april it produced 147 batches of puppy meal. each
a client operates a small business organized as a sole propreintship and is considering change the business to operate
Year to date, the actual overhead is $15,500,000 and the actual machine hours are 220,000 hours. If the Thomlin Company uses a predetermined overhead rate based on machine hours for applying overhead, what is that overhead rate?
A new retail store has offered to buy 8,300 of its skateboards for $59 per unit. The store is in a different market from Calla's regular customers and it would not affect regular sales. A study of its costs in anticipation of this additional busin..
research the history of process costing in the united states. when did it begin to be used in manufacturing companies?
norton company produces two products juno and hera that use the same material input. juno uses two kilograms of the
the stevens company provided 54000 of services on account during 2014 its first year in operation. during 2014 stevens
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd