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Northeastern Insurance Company is considering opening an office in the U.S. The two cities under considerations are Philadelphia and New York. The factor ratings (higher scores are better) for the two cities are given in the following table. In which city should Northeastern locate?
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David Hahn has spotted a trend. As director of advertising for the popular online business networking site LinkedIn, he's being asked pointed questions by large advertisers about his ability to help them find "influentials"-those people within the..
There are various type of investments: stocks, unit trusts, fixed deposits, real estate, life insurance. There are also various type of investors, risk taking, risk neutral and risk adverse. What factors affect the investors to make decsion on invest..
Analyse the reasons for the problems faced by Toyota in 2009.
The owner of a hardware store wants to design a decision support system to predict how many and which type of nails she should sell and what information she needs to do so. The scenario is described below:
Explain the relationship between social perception and social cognition, and how these concepts apply to your selected ethnic groups. Discuss the social perceptions that will need to be addressed in order to resolve the conflict between your sele..
Quality and completeness of the analysis and discussion
According to Blanchard and Peale (The Power of Ethical Management, New York: Morrow, 1988), there are three ethical tests that may be useful:
Politics at Walt Disney
Many people criticised marketing as being manipulative based on the argument marketing create needs that where not in existence. Explain whether you agree with these critics?
Consider the continuing education training required for many specialties in business information systems. What is the purpose of this training? What are some of the costs associated with continuing education?
Explain what marketers can expect from individuals in the customer relationship group classified as butterflies.
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