Nonprofit organization brand so important

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Reference no: EM132222907

1) Why is a nonprofit organization's brand so important?

2) What nonprofit brands come to your mind immediately? How do they impact your decisions regarding the organization?

3) Think of a recent media report about a nonprofit organization. How was the message delivered? What was it about? What did you learn? How did the story impact the nonprofit's brand or image?

4) Find a nonprofit marketing tool (online or hard copy). What form is it? What message is it trying to communicate? Does it do this effectively? Is the piece targeted for a certain market segmentation?

Reference no: EM132222907

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