Nonprofit organization and for-profit organization

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Reference no: EM132258640

1. What is the major difference between a nonprofit organization and a for-profit organization?

a) The benefactors of nonprofit organizations do not receive any direct benefit, unlike customers.

b) Nonprofit organizations find it relatively easier to secure funds during an economic slowdown.

c) Nonprofits are not subject to government regulations, unlike for-profit organizations.

d) Nonprofits do not have to worry about external factors such as political or technological factors.

e) Funding is not an issue with nonprofits because of continuous support from benefactors.

2. Claire is the marketing manager for a new line of Italian food. The company wants to launch this new line in Latin America. Claire knows that social forces affect consumers’ attitudes, beliefs, lifestyle and ultimately consumption behavior. Which social force has the most influence on the success of Claire’s line of Italian food?

Demographic

Generational cohorts

Culture

Economics

Regulatory

3. For the United States, people born during the same time period and sharing similar life experiences often are classified by:

Socioeconomic groups

Psychographics

Buying groups

Demographics

Generational cohorts

4. A consumer shops at a grocery store for food, a basic necessity. In this example the consumer is using what part of their income?

Disposable income

Gross income

Consumer income

General income

Discretionary income

Reference no: EM132258640

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