Nonprofit of maintaining marketing orientation

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Reference no: EM132302908

1. Primary benefits to a nonprofit of maintaining a marketing orientation include all of the following except:

greater customer satisfaction

less competition from other nonprofits

increased consumer participation

the better attraction of market resources

2. A new board orientation session should include all of the following topic except:

mission and goals of the organization

a review of the minutes from the most recent board meeting

strategic plan

overview of the organization’s history

3. Refinery requests for crude oil are based on customer need for gasoline. The demand for crude oil is referred to as ________ demand.

seasonal

selective

industrial

derived

primary

4. One way that marketing mix characteristics differ for organizational buying compared to consumer buying is that for organizational buying

advertising is typically uplifting and inspiring in nature.

promotions of all kinds are avoided.

price is often negotiated.

distribution is of negligible importance.

product quality is assumed among sellers and is rarely a buying criterion.

5. Which of the following is a commonly used organizational buying criterion?

order size

promotional incentives

breadth of product selection

senior management stability

ability to meet delivery schedules

Reference no: EM132302908

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