Nondescript location on the edge of working-class suburb

Assignment Help Operation Management

Reference no: EM132209498

Larry Delvecchio opened Lovoy’s Italian Restaurant in the 1960s in a small, nondescript location on the edge of a working-class suburb. Over half a century later, Lovoy’s still thrives as an affordable, tasty weeknight destination for families and, on the weekends, a romantic (but basic) date spot. Larry’s son Tommy, who ran the restaurant after Larry’s retirement, is about to retire. Alfie, Larry’s grandson, will be taking his place as the third generation Delvecchio to run Lovoy’s. Having worked in a fine restaurant in the city’s downtown area, Alfie has big plans for taking Lovoy’s in different a direction. He wants the food that customers have loved for decades to remain the same, but he wants to rebrand every other aspect of the restaurant, starting with its location.

1) How will Alfie Delvecchio develop a new brand for Lovoy’s?

2) In addition to answering the above question, answer one of the following:

a) How can Lovoy’s reposition itself effectively in the market?

b) Lovoy’s is moving downtown, where there are many fine restaurants with which it must compete.

c) How can it differentiate itself?

d) How can Lovoy’s increase its already strong brand loyalty through segmentation?

Reference no: EM132209498

Questions Cloud

What are water-soluble vitamins : What are the functions, benefits, deficiency risks, and toxicity risks of fat-soluble vitamins? What are high nutrient sources of these vitamins?

Do you think that being self-interested is a bad thing : Epicurus believes that fear of divine retribution is the greatest source of fear and anxiety. Do you agree with this assessment? Why or why not?

Assess the programmatic competencies : This benchmark assignment assesses the following programmatic competencies: 4.2 Convey scientific knowledge to a general audience through a presentation.

What impact does the competition have on pricing : What pricing strategy would be the most logical for Synthesis to use? What impact does the competition have on pricing?

Nondescript location on the edge of working-class suburb : Larry Delvecchio opened Lovoy’s Italian Restaurant in the 1960s in a small, nondescript location on the edge of a working-class suburb.

Define how the given have been approached and treated : For this assignment, you will take on the role of a mental health professional providing a consultation to a colleague. Your colleague in this case happens.

Porter and mintzberg would influence your approach : Special attention should be given to how the different views of strategy by Porter and Mintzberg would influence your approach.

How has history and culture shaped their life : A life history allows us to learn about human development by interviewing someone and learning about the variety of experiences that have affected their life.

Patient diagnosis is example of what type of activity : A patient diagnosis is an example of what type of activity? Which of the following is FALSE for job shops?

User Account

All Pages