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Non-financial measures as prime means for achieving firms

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Non-financial measures as prime means for achieving firm's strategic objectives

We need to be aware that the value creation process for a business has changed dramatically and now is based in the achievement of non-financial measures.

Non-financial measures not only are in line with a firm's strategic objectives but they are, or at least should be, the prime means for achieving these objectives.

What do you think?
I would be interested to know if you have some examples of this?

Reference no: EM13359514

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