Reference no: EM1393863
Survey Paper
Using the business problem selected ( business, economic or marketing)develop a problem statement which can be addressed with survey research. Prepare a 10-13-question survey to collect primary data regarding your selected problem statement.
Your survey questions should include a mixture of categorical (nominal and ordinal) and quantitative (interval and ratio) variables.
Next, prepare a 700-1,050-word analysis of your survey. In your analysis, include the following:
a. Explain how the proposed survey addresses your problem statement
b. Determine if your survey questions are appropriate to research your business problem. Explain
c. Identify the level of measurement being used for each of your survey questions
d. Explain what ethical implications must be considered when developing survey questions
Attach your survey as an appendix to your survey paper.
The purpose of this assignment is to evaluate your ability to draft survey questions.
APA style include references
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