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No-frills ryanair faces test with business plus

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Reference no: EM133118968

Chapter 7's case study entitled, "No-frills Ryanair faces test with Business Plus" discusses target marketing in detail with a use case.

1. What is the rationale behind Ryanair's decision to compete in the business segment?

2. How attractive do you assess the business segment to be to Ryanair and why

3. What targeting strategy is Ryanair trying to pursue? What difficulties do you anticipate Ryanair will face in following such a strategy?

Reference no: EM133118968

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