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Nike marketing strategy to china

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Reference no: EM133217019

Nike Marketing Strategy to China

  1. Identification and description of the target market (core consumer)

a) Product

  • You must indicate the product strategy and how the brand/products will be positioned in the new country. Be sure to explain your rationale and support your reasoning with facts/data.
  • You must consider whether you your company will you develop new products, modify existing products and/or keep products currently offered the same. 
  • If you choose to modify existing product(s) - what features and benefits will your products provide?
  • If you develop new product(s)- Describe them and the features/benefits and your reasoning.
  • You may choose to add or drop products from the line
  • Discuss how you will position your product(s) compared to the competition in your new country. What key benefits do you want consumers to connect with your brand/product and why?

Reference no: EM133217019

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