Nike managed to create such intense customer loyalty

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1. Just as change has become a natural part of our professional and personal lives, resistance to change is just as natural. Research and present 2-3 principle reasons why employees are resistant to change. Also include 2 strategies a leader/manager can utilize to lower the employees’ resistance to change.

2. How has Nike managed to create such intense customer loyalty? -What can Nike do to ensure that customer loyalty remains at current high levels? -Has Nike ever been involved in any type of negative publicity? If so, what did they do to overcome it??

Reference no: EM132229696

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