Niche social networking sites are broadly focused

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Reference no: EM132231947

1. Niche social networking sites are broadly focused and are designed to appeal to all demographics, regardless of gender, age, race, income or education.

True

False

2. For social media to enhance a brand's image it must provide solutions, useful information, and product insights.

True

False

3. In social listening, just counting the number of times a brand is mentioned does not tell the whole story. The sentiment of those mentions, whether positive or negative, is also important.

True

False

4. The number of teens using Facebook is currently declining while the number of individuals 55 years old or older is steadily increasing.

True

False

5. Social media marketing campaigns designed for global markets face challenges due to language differences, social norms, and technology differences.

True

False

6. For a viral marketing campaign to work, individuals must be offered financial incentives to pass the message along to other consumers.

True

False

Reference no: EM132231947

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