Next step in the development of marketing strategy

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Reference no: EM132177507

1. After Product positioning, what is the next step in the development of a marketing strategy?

a. selecting the target market

b. determining the market mix

c. formulating the marketing objectives

d. performing a situation analysis

e. conducting market research

2. Which of the following is the first step in the bottom-up marketing plan?

a. finding a unique marketing tactic

b. evaluating marketing results

c. forming marketing strategies

d. setting marketing objectives

e. conducting a situation analysis

book: Contemporary Advertising & Integrated Marketing Communications

3. Which of the following is true of sales-target objectives?

a. in a new product category, a company tends to set low sales-target objectives

b. sales-target objectives are given more emphasis than communication objectives in a good marketing plan

c. sales-target objectives should not be impacted by recession

d. sales-target objectives are not influenced by government regulations

e. in good times, a company may set ambitions sales-target objectives

Reference no: EM132177507

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