Referencing & Style 3% Little or no references; significant referencing errors; did not use the Harvard method or APA style. Does not know how to reference web sources. Writing style is confusing, hard to follow. Contains fragments and/or run-on sentences. Inappropriate diction/punctuation & spelling. Basic level of referencing is undertaken in Harvard method or APA style with significant referencing errors including errors in citing web sources. Writing style is clear, but sentences may lack variety. Diction is appropriate Basic level of referencing is undertaken in Harvard method or APA style with minor referencing errors including errors in citing web sources Writing style is clear and sentences have varied structure in places. Diction is consistent. Good quality of referencing with minimal referencing errors in-text or in the reference list. Used Harvard Method or APA style and references web sources. Writing style is clear and sentences have varied structure. Diction is consistent. Superior quality of referencing with no errors in-text or in the reference list. Used Harvard Method or APA style and perfectly references web sources.

Presentation, Organization and Structure 3% No discernable organization. Transitions are not present. Limited discernable organization. Transitions are not present. Diagrammatic illustrations unclear, not valuable to the essay or not present Organization is clear. Transitions are present. Diagrammatic illustrations present but not of value to the essay Logical progression of ideas. Transitions are present equally throughout essay. Diagrammatic illustrations present. Logical progression of ideas with a clear structure that enhances the essay. Transitions are seamless and graceful. Insightful, valuable and labelled diagrammatic illustrations that are referred to in the essay

Analysis & Theory Key supply chain processes, activities, functions & issues 6% Incomplete analysis of the key supply chain processes, activities, functions & issues Apparent analysis of some of the key supply chain processes, activities, functions & issues. Thorough analysis of much of the key supply chain processes, activities, functions & issues. Insightful and thorough analysis of the majority of the key supply chain processes, activities, functions & issues demonstrating critical analysis and application of theory Insightful and thorough analysis of all the key supply chain processes, activities, functions & issues. Well- developed critical analysis and application of theory. Supporting examples are concrete and detailed. The narrative is developed with a consistent and effective point-of- view, demonstrating knowledge in detail.

Identification of main Points & quality of research Key supply chain processes, activities, functions & issues 10% Identifies and understands few of the supply chain processes and activities Identifies and understands some of the processes and activities in a supply chain Identifies and understands much of the main processes and activities in a supply chain Identifies & understands the majority of the main supply chain processes, activities and issues in the selected product/industry. Significant quality & quantity of concepts & principles used with relevant examples Identifies, investigates & understands all of the main supply chain processes, activities, functions and issues in the selected product/industry. Superior quality & quantity of concepts & principles used; with relevant examples

Weight% Introduction 5% Fail 0-49 Background details are a random collection of information, unclear, or not clearly related to the topic. Thesis is unclear or absent. Pass 50-64 Introduction vaguely explains the background, but may lack detail. Thesis is vague or unclear Credit 65-74 Introduction adequately explains the background, but may lack detail. Thesis states the position. Distinction 75-84 Introduction creates interest. Thesis clearly states the position. High Distinction 85-100 Score Well-developed introduction engages the reader and creates interest. Contains detailed background information on the industry & product. Thesis clearly states a significant and compelling position.

You are the Chief Executive Officer of a large multinational retailer with a broad portfolio of consumer products, each with its own supply chain. You have been invited by the local Chamber of Commerce to write an essay in their newsletter on the key supply chain processes, activities, functions and issues of any ONE of the products of your company. In your essay, you need to introduce and detail the product, its physical characteristics, packaging, storage, and nature of its demand, usage,and end-users. Critically describe the nature of rival substitute products and companies, its end to end supply chain, the nature of its raw materials and suppliers, and the product's production and operations processes and activities. Also describe its delivery to your shelves for retail customers and markets, and associated customer services including reverse logistics if any.