News releases on behalf of a client or employer

Assignment Help Business Management
Reference no: EM131442225

A common activity of public relations practitioners is to write news releases on behalf of a client or employer. At times, the content and choice of words in a news release can be an ethical dilemma. Consider the following two scenarios:

The president of a small business software company wants to get some publicity and visibility in the business press. He asks you to write a news release announcing that the company has recently received major contracts from large corporations such as General Electric, AT& T, Starbucks, and Exxon/ Mobil. The president then adds, we only have a contract with AT& T right now, but we've been talking to the other companies, and it's a pretty sure thing that they will sign on". Given this information, would you go ahead and write the news release? Why or why not?

A top- level executive has been fired by a company for manipulating accounts and claiming more sales for her division than could be documented. The media are calling about the executive's departure, so the president asks you to write a short news release saying that the executive has resigned" to pursue other business opportunities." Would you go ahead and write the news release? Why or why not?

Reference no: EM131442225

Questions Cloud

What are project management processes : 1. What are project management processes? What are product-orientated processes? Give examples of both. Why is there a balance between the two? (Craft this well to tie into Question 2).
What do you advise blue corp to do and retaliate : What do you advise Blue Corp to do? Retaliate? Ignore the information and the attack by Red Corp? Something else? On which of the rule(s) discussed in the Sagan essay do you base your recommendations, and why?
Directions of public-sector collective bargaining : What are the key impacts and future directions of public-sector collective bargaining? What areas of the subject merit further study? Defend either position: (1) that public-sector employees should be allowed to strike.
Discuss the pros and cons of the retail clinic : Discuss the pros and cons of the retail clinic.With the noted expansion and growth of these clinics, what impact might this have on the healthcare delivery system.How should these retail clinics be managed? Should they adhere to accreditation standa..
News releases on behalf of a client or employer : A common activity of public relations practitioners is to write news releases on behalf of a client or employer. At times, the content and choice of words in a news release can be an ethical dilemma. Consider the following two scenarios:
Describe the good or service and desired brand image : Describe the good or service and desired brand image. Describe the target market, including buyer motivations, demographics, and psychographics. Describe the overall marketing strategy, including positioning strategy versus competitors.
Explain the importance of random sampling : Explain the importance of Random Sampling. What problems/limitations could prevent a truly random sampling and how can they be prevented?
Using harvard business review : Using Harvard Business Review, The Economist, The New York Times, or the Wall Street Journal, find 1 article published in the current semester (Spring 2017) on a topic relevant to your marketing class. Write a summary of this article and explain h..
Explain each sampling technique discussed in visual learner : Explain Each Sampling Technique discussed in the "Visual Learner: Statistics" in your own words, and give examples of when each technique would be appropriate.

Reviews

Write a Review

Business Management Questions & Answers

  Percent forever and the required return

Prairies Oil Sands, Inc. is expected to pay a dividend of $1 in one year. If the dividend growth rate is 2 percent forever and the required return is 10 percent, what should the stock be sold for five years from now?

  Describing the high and moderate hazards

Conduct a hazard analysis of your community. Based on your analysis, write a 5-10 page paper describing the high and moderate hazards you identified. Follow these steps:

  Customer service representative job description

Describe up to 10 bulleted details that should be found in a customer service representative job description. What level of education and experience should be necessary for a customer service representative, and why?

  Keynesian income-expenditure two-sector model

Assume the following Keynesian income-expenditure two-sector model:

  Why are the occupancy rates low

What has gone wrong with the facility once it is opened - in terms of design and finances?  -  Why are the occupancy rates low?

  Project manager point of view

After watching the video, from a project manager point of view, discuss the importance of knowing the scope of the project, the scenario of the project, in this case an expedition on extreme weather conditions

  Describe possible reason why each employee react differently

Describe some possible reasons why each employee reacted differently to this stressor in their lives. Try to think of reasons other than the processes going on in the General Adaptation Syndrome.

  Evaluator as a career choicewould a career as an evaluator

evaluator as a career choicewould a career as an evaluator be interesting to you? why or why not? support your opinions

  Why given company would be a good or bad employment choice

Explain why this company would be a good or bad employment choice. Identify its home office, major officers, and number of employees. In a memo report to your instructor, summarize your research findings.

  List out suggestions that you would like to give them plan

The restaurant would require various functional strategies to be adopted. List out the suggestions that you would like to give them to plan and implement the functional strategies

  Purpose of health and safety legislation

Describe (50-80 words) the basic objective/purpose of health and safety legislation.

  Hr administration in public and private sectorwhat are the

hr administration in public and private sectorwhat are the similarities and differences between hr administration in

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd