New technology to attain competitive advantage

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Reference no: EM132277085

1. After the unification between southwest and airtran

How are they impletementing this new technology to attain (obtain) competitive advantage while sustaining (keeping) competitive advantage when they also have to train the people (employees) while sustaining a culture that has been established from long ago.

2. Base on the reservation system problem when southwest merge with airtran please give me a conclusion of recommendation of how company could improve to make it better and how company should deal with the problem by using rbv approach? please provide a solid detail

Reference no: EM132277085

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