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Preparation
Complete the assigned readings for this unit. Research and select a publicly traded, multibusiness organization (MNC) to use as a case study for both this discussion and the second discussion in Unit 9. You must choose an organization that you have not already used as a case study in this course.
Discussion
Where do new strategy and innovation opportunities come from? Use the organization you have selected and apply the information from your assigned Unit 9 readings to complete the following:
Evaluate the businesses of your MNC and how they fit on the 9-cell matrix illustrated in Chapter 8 of your text.
Explain how this MNC has created or leveraged synergies between its SBUs.
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