New relationship marketing program

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Superba Cravats is a main marketer of men's bow ties. It approximations there are 20 million buyers of bow ties each year that the average wearer of bow ties purchases four ties per year and that the average price per bow tie is $10. Superba Cravats presently has a market share of 20 percent which it expects will increase to 25 percent in the coming year as a result of its new relationship marketing program. The sales forecast or else company forecast for Superba for the coming year would be

Reference no: EM13103550

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