New program in school of business administration

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Reference no: EM132178620

CA University opens up a new program in school of business administration. The new program’s mission is to provide high-quality education to people who are not necessarily “college students” in the usual sense. It conducts programs aimed at providing education and training at least dozen areas of business.

The training programs are designed to improve a trainee’s managerial, communication, decision-making, and human-relation skills. They consequently cover a broad range of topics in management area.

Recently, a continuing decline in enrollments in the program had become a problem of increasing concern to program directors. They were at a loss to explain the decline. Although the number of discussions raised a number of questions they did not know the answers.

Have people’s reasons for attending supervisory training programs changed? What are their reasons for attending them? Was the decline caused by economic factors? Was it because of increased competition among continuing education providers? Was it due to the content or structure of the programs themselves? Was it because of the way programs were structured or promoted?

Typically the major promotion for the program involved mailed brochures that described the content and structure of the courses.

Questions

1. Was it the manager’ decision problem? Is this problem discovery or strategy oriented?

2. What are some relevant research problems?

3. Which research problem would you recommend pursuing and why?

Reference no: EM132178620

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