New products vs already established products in marketplace

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Reference no: EM132076411

Instructions: Read and review the concepts laid out in Chapter 9. Once you are comfortable with this material, answer the questions below. In 1-2 pages (double spaced, 12ft, Times New Roman), answer the questions completely and thoughtfully using concepts learned in the reading/in class.

1) What are some things firms (and specifically their marketing departments) can do to influence the customer to change demand

2) How does forecasting vary with new products VS already established products in the marketplace?

Reference no: EM132076411

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