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New product story -brand value and brand identity

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Reference no: EM133255104

Question

Conduct background research, and detailed market analysis on the brand "Munchy's". Then, develop a new and innovative sub-brand for Munchy's for a new post-Covid-19 related biscuit product by providing a new product marketing mix, unique selling point, and SWOT analysis.

The new sub-brand should attach and rationalize with new product story, brand value, brand identity, and brand personality.

Reference no: EM133255104

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