New product process, Create an argument in support of the

New product process

Reference no: EM13289140

Please respond to the following: "New Product Process"

1. Create an argument in support of the assertion that the Product Life Cycle enhances marketing outcomes in the health care industry. Provide support for your argument.

2. Suggest at least two (2) examples that support the notion of the limiting life span of health care products as a necessity in the ongoing and systematic product succession planning effort.

Reference no: EM13289140

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