Reference no: EM133090459

Case Study 1:

Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software and online services. Apple is the largest information technology company by revenue (totalling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. As of 2021, Apple is the fourth-largest PC vendor by unit sales and fourthlargest smartphone manufacturer.it is one of the Big Five American information technology companies, alongside Amazon, Google (Alphabet), Facebook (Meta), and Microsoft. Last month the company has developed the prototype of an iPhone 14 that it plans to launch in the last quarter of 2022. The phone comes equipped with the most advanced technological features. (Students will need to provide their answers in relation to the given scenario and context)

Question 1:

a) Considering the phone's various features explain TWO (2) new product pricing strategy for Apple with suitable example.

b) Based on the answer given in Question 1(a), select ONE (1) new product pricing strategy and discuss the THREE (3) advantages and THREE (3) disadvantages of the strategy.

Question 2:

Assume the position of the marketing manager for Apple Inc, in preparation to promote the sales for the new model of iPhone, discuss how you could help your division to improve sales by using the FIVE (5) promotional strategies. Provide your answer with relevant example.