New product on what has been stable channel relationship

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P & G and Walmart are key partners in a shared distribution channel. P&G is one of Wal-Mart's biggest suppliers of products and Walmart provides extremely detailed scanner data about customer purchases of P&G products. Walmart has begun selling its own brand of Sam's Choice laundry detergent in bright orange bottles alongside P&G's Tide, but for a greatly reduced price. What do you think will be the impact of this new product on what has been a stable channel relationship?

Reference no: EM13842366

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