Reference no: EM13338874

Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.

Need help with marketing plan: Arimount, a well-known beauty and grooming company wants to launch a new deodorant product. The company's development and research department has created a new chemical that will allow deodorants to work for up to 5 days-even after showering. Arimount has been in the hygiene market for 20 years with an average return on investment. They would like to top the market share with this innovative product.

Create a name for the product you choose, and create the following components of a marketing plan for the next year.
The marketing plan should include:
1. Situational Analysis
2. Marketing Strategy
3. Financials
4. Controls

The situational analysis must include (but is not limited to) a SWOT analysis and information about the top three competitors. Competitor information should be based on research of real companies who could compete with this product. Support your data with sources no more than five years old.

For the fourth component of your marketing plan, answer the questions listed below your answer to each question should be at least 400 words (except for question 2).

1. Discuss what brand elements would be most useful for differentiating your company's brand from
competing brands.

2. In a sentence or two, what is the appropriate positioning for your company's product?

3. What factors will you use to determine your company's strategic group, and what competitive strategy
would be most effective as your company introduces this new project?
Keep in mind that there will be a new component added to the project in each unit. Manage your time wisely.
For the fifth component of your marketing plan, answer the questions listed below. Make sure the information about your company looks professional and error free. question should be at least 400 words.

1. Describe how your company will address the five product levels: core benefit, basic product, expected product, augmented product, and potential product.

2. Discuss the primary pricing objective for your company. What are some of the implications of your pricing decisions?

3. Explain what type of packaging and labeling you will use to support your brand image. Be sure that your ideas support your product and the decisions you have made in the past.

At least 400 words APA

1. How many channel levels are appropriate for your company's targeted business segment? Based on the number of channel members, should you use exclusive, selective, or intensive distribution? Why?

2. What types of retailers will your company use for distributing your product? Discuss the advantages and disadvantages of using this type of retailer.

1. Explain your communication objectives and the communication channels your company will use to
influence your target audience.

2. Your company wants a recommendation of an event sponsorship possibility that is appropriate for the new product campaign. What type of event would you recommend, and what objectives would you set for the sponsorship?

3. Discuss two new product ideas that can result from your product, and address the needs of your target segments.