Reference no: EM132228399

Read the following scenario: You are the vice president of marketing at ________ company. The CEO of the company has assigned you to come up with a new type of _______ other than the one the company is currently producing. Following the seven steps, come up with an idea for a new _______. It will be difficult to complete Step 5, Business Analysis, therefore, you may assume that your new product idea is commercially feasible and will pass through the Business Analysis screen. Select one of the following companies. brick manufacturing company laundry detergent manufacturing company paper clip manufacturing company school glue/paste manufacturing company rubber band manufacturing company bottled water manufacturing company make-up mirror manufacturing company razor blade manufacturing company dog food manufacturing company duct tape manufacturing company For example, if you selected duct tape, your scenario would read: You are the vice president of marketing at a duct tape company. The CEO of the company has assigned you to come up with a new type of duct tape other than the one the company is currently producing. Following the seven steps, come up with an idea for a new duct tape. It will be difficult to complete Step 5, Business Analysis, therefore, you may assume that your new product idea is commercially feasible and will pass through the Business Analysis screen.The company you selected. A memo to the CEO of your company with the following information: The new product you are going to develop. For seven steps of product development, you will first state the step and then, in one-to two-sentences state what you will do during that step.