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New product development team

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A new product development team for a soft drink manufacturer decides to launch a new drink to add to their POP! line. After doing research and determining that the public is concerned about leading a healthy lifestyle, they decide to launch their drink, POP!Health, which is the same as POP! - with added vitamins. In this case who is the anchor and it is likely that the development team will do what?

-POP! ; not move far enough from the anchor
-POPHealth; move too far from the anchor.
-POPHealth; not move far enough from the anchor

What would the correct option be?

Reference no: EM132549508

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