New product development stage gate process

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Reference no: EM132236230

Build a Gantt Chart using Excel spreadsheet showing 12-24 month project management of a new Bicycle introduction using New Product Development Stage Gate Process. Use Stages as start of WBS, Work Breakdown Structure, and develop (make assumptions as necessary) for elements of design and build using concept model below and design statements below;

Main components of Bicycle – for each selection of materials, process, paint or molded color

Frame

Wheels

Tires

Handlebars

Seat

Time estimates – need for milestones, deliverables and sign offs

Idea generation –1 week to formalize, have concept as shown, need to think of materials, processes, testing, qualification

Research – 6 weeks

Develop

Concept - 4 weeks (drawings, schematics, performance specifications)

Pre-pilot build - 4 weeks (concept samples for form, fit, function evaluation)

Pilot production run – 8 Weeks (use selected production processes, assume long lead time tooling has been ordered)

Testing

Develop testing methods – 2 weeks

Conduct alternate materials testing – 4 weeks (metal, plastic, urethane)

Test finished pilot samples – 4 weeks

Analysis

Complete cross-functional team review – 8 weeks, include Sales, Marketing, Production, Purchasing, Customer Service, Suppliers, Dealers, Customers

Introduction

Trial run production – 4 weeks (assembly and operating instructions, sellable units)

First production, fulfill orders for distribution – dealer showrooms – 4 weeks

Full production readiness – 4 weeks

Closing

Completed Lessons Learned report

New Product Development Stages

Before a product can embark on its journey through the four product life cycle stages, it has to be developed. New product development is typically a huge part of any manufacturing process. Most organizations realize that all products have a limited lifespan, and so new products need to be developed to replace them and keep the company in business. Just as the product life cycle has various stages, new product development is also broken down into a number of specific phases.

New Product Development

Developing a new product involves a number of stages which typically center around the following key areas:

The Idea: Every product has to start with an idea. In some cases, this might be fairly simple, basing the new product on something similar that already exists. In other cases, it may be something revolutionary and unique, which may mean the idea generation part of the process is much more involved. In fact, many of the leading manufacturers will have whole departments that focus solely on the task of coming up with ‘the next big thing’.

Research: An organization may have plenty of ideas for a new product, but once it has selected the best of them, the next step is to start researching the market. This enables them to see if there’s likely to be a demand for this type of product, and also what specific features need to be developed in order to best meet the needs of this potential market.

Development: The next stage is the development of the product. Prototypes may be modified through various design and manufacturing stages in order to come up with a finished product that consumers will want to buy.

Testing: Before most products are launched and the manufacturer spends a large amount of money on production and promotion, most companies will test their new product with a small group of actual consumers. This helps to make sure that they have a viable product that will be profitable, and that there are no changes that need to be made before it’s launched.

Analysis: Looking at the feedback from consumer testing enables the manufacturer to make any necessary changes to the product, and also decide how they are going to launch it to the market. With information from real consumers, they will be able to make a number of strategic decisions that will be crucial to the product’s success, including what price to sell at and how the product will be marketed.

Introduction: Finally, when a product has made it all the way through the new product development stage, the only thing left to do is introduce it to the market. Once this is done, good product life cycle management will ensure the manufacturer makes the most of all their effort and investment.

Thousands of new products go on sale every year, and manufacturers invest a lot of time, effort and money in trying to make sure that any new products they launch will be a success. Creating a profitable product isn’t just about getting each of the stages of new product development right, it’s also about managing the product once it’s been launched and then throughout its lifetime.

Reference no: EM132236230

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