New product development process

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Reference no: EM1318197

Please answer in short essay format

1. Explain the steps in the new product development process.

2. What are the factors affecting channel strategy? Briefly discuss how each factor might influence a company's channel choice.

3. Describe the factors that affect the choice of promotional mix.

4. What factors should be considered when setting the price for a product? Explain how each factor might influence the pricing strategy.

5. Describe the four strategic alternatives in Ansoff's strategic opportunity matrix.

Reference no: EM1318197

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