New product adoption

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Discussion - New Product Adoption

Some consumers are the first to adopt an innovation such as visiting a new restaurant, watching a new movie, or adopting fashionable clothing while others take longer.

Review the Adopter Categorization. Think of products or services you have brought. Select two adopter categories and describe your purchase. What elements of the 4Ps caused you to purchase the product or service and explain why you fit the adopter categories selected?

Reference no: EM132189199

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