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91. When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new process development stages? a. Concept development and testing. b. Commercialization. c. Business analysis. d. Marketing strategy development. 92. _______________ is a strategy of using a successful brand name to launch a new or modified product in a new category. a. Duobranding b. Line extension c. Brand extension d. Multibranding 93. The fact that services cannot be stored for later use or sale is evidence of their: a. intangibility. b. inseparability. c. variability. d. perishability. 94. _________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products. a. The promotion mix b. Integrated international affairs c. Integrated marketing communications d. Integrated demand characteristics 95. Catalog marketing is big business in the United States. The average household receives ______________ catalogs per year. a. 25 b. 50 c. 75 d. 100 96. A company faces several major decisions in international marketing. The first of these decisions is often: a. deciding whether to go international. b. looking at the global marketing environment. c. deciding which markets to enter. d. deciding how to enter markets. 97. A ____________________ is the way consumers perceive an actual or potential product. a. product idea b. product image c. product concept d. product feature 98. The American Marketing Association suggests a list of code of ethics. All of the following are ethics suggested in the area of distribution EXCEPT: a. not manipulating the availability of a product for purpose of exploitation. b. not using coercion in the marketing channel. c. using gray marketers whenever possible to save the consumer money. d. not exerting undue influence over the reseller's choice to handle a product. 99. Given recent information about growth trends and growth potential of ethnic populations within the U.S. market, which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S. market's most viable segments? a. Hispanics and Asians b. African Americans c. Western Europeans d. Middle Eastern 100. All of the following are methods by which a company can divide up its sales responsibilities EXCEPT: a. territorial sales force structure. b. pychographic trait sales force structure. c. product sales force structure. d. customer sales force structure.
The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.
Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.
Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.
What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?
Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..
This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.
Identify the purposes of different types of organisations.
Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur
This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.
Prepare a major handout on the key principles of instructional leadership
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