New personal computer that can perform the same functions

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I have no word limit for this assignment but I essential it ASAP if possible please. You are the international manager of a U.S. business that has just developed a radical new personal computer that can perform the same functions as existing PCs however costs only half as much to manufacture. Numerous patents protect the unique design of this computer. Your CEO has inquired you to articulate a recommendation for how to expand into Western Europe. Your choices are (a) to export from the United States, (b) to license a European firm to manufacture as well as market the computer in Europe or (c) to set up a wholly owned subsidiary in Europe. Estimate the pros as well as cons of each alternative as well as suggest a course of action to your CEO

Reference no: EM1399782

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