New opportunity would impact the disciplines of marketing

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Reference no: EM132254109

A SWOT analysis was conducted for Southwest Airlines. The following is a threat for Southwest airlines “a possible decrease in business travel demand due to technology". As Vice President, how can you take this threat and turn it into an opportunity?

a) Explain how the threat turned into a new opportunity would impact the disciplines of Marketing, Finance, Management, and Operations. (Please be specific, no generic answers! Parts a and b must be different)

The following is a weakness for Southwest Airlines “Southwest Airlines receives negative comments from their customers on social media, due to their overbooking of flights.” As vice president how can you take this weakness and turn it into a new strength?

b) Explain how the weakness turned into a strength would impact the disciplines of Marketing, Finance, Management, and Operations. (Please be specific, no generic answers! Parts a and b must be different)

Reference no: EM132254109

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