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1. Up until 1900, advertising was done primarily in print form. Why do you believe that was the case? Do you believe there were any other options, and if so, what were they?
2. Television and radio both emerged as new mediums for advertisement in the 20th century. Which do you believe has been better for marketers and why?
3. Apple paid a pretty penny for its Super Bowl advertisement in 1984, setting a standard that is still followed to this day. Why do marketers spend so much money on the Super Bowl every year?
4. Starting with the end of the 90s, marketing went from being completely outbound to a system that was based more in a relationship with the customer. What technology made this possible, and why do you believe it's advantageous?
5. Which type of advertising do you find the most annoying, and why?
Explain Marketing channels and intermediaries and With companies selling directly to customers over the internet in increasing numbers, is this always a good thing
Where do you plan on advertising and what will your message be? Choose more than one media type. The various media available are television, radio, newspapers, magazines, direct mail, outdoor advertising and interactive media. Support why you fe..
Briefly analyse the external and internal environments (SWOT)realisation. The business concept relates to a new product relevant to the case which forms the overarching focus of the learning activities of this section of the subject.
read the case found and prepare a four to five 4-5 page response to the following questions1.agree or disagree with
PV Technologies Case Study Evaluating Alternatives
Based on your knowledge of Marketing concepts and strategies, explain why and how the strategy used by Nike is "pure marketing genius".
Use Marketing's 4 P's (Product, Place, Price and Promotion) to analyze that company's marketing mix. Analysis of the company's marketing mix
Merchandising is an especially important aspect of retailing. Buyers must curate product lines and programs that appeal to their target market(s) while ensuring that activities (purchased inventory, pricing, etc.)
Explain Impact of three changes brought about by E-Business and assesses the impact of three changes brought about by E-Business
Describe the product and the scenario around the product failure. Analyze what caused the product to fail. Back-up your response with reasoning and research, if available.
Explain Over Surveying the Consumer and how can an e-commerce organization use surveying to monitor customer satisfaction
If the company has $5 million per day in collections and $3 million per day in disbursements, how many dollars will the cash management system free up
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