New markets or development of new products

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Stability strategy is one of taking stock of the situation. Stability can be a bid time option. Stability allows an organization to plan for reorganization prior to growth. Stability strategy is followed when the organization decides to maintain the current level of business. It chooses not to be aggressive in its search and movement towards new markets or development of new products. There is incremental improvement in functional performance. While pursuing stability, organizations need to draw up a plan to get moving either by investments in research and development or by divesting nonperforming areas to free capital for new promising areas.

Explain the following strategies:

i) Turnaround Strategy

ii) Retrenchment Strategy

iii) Divestment Strategy

iv) Liquidation Strategy

v) Combination Strategy

Reference no: EM132701266

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