Reference no: EM132960523

Assignment Details

SGMS is facing tremendous challenges and barriers as a new organization in the market. Some of these barriers must be overcome and controlled. Access to primary and secondary market interests must be achieved. Ethical issues must be handled with care to avoid conflicts of interest, inappropriate practices, and noncompliance with regulations.

You have many responsibilities as the new marketing officer for SGMS. You are required to do the following:

• Assess barriers and challenges preventing access to the market.
• Consider marketing methods
• Recommend channels for reaching primary and secondary market interests

You have been reading and have even interviewed other businesses in the area. Now, you want to inform the entire staff of SGMS about what you found out and how to address the issue.

For this assignment, respond to the following:

• List 4 barriers affecting new businesses, such as SGMS, that seek to enter the service delivery market for the aging population.
• What are some of the alleviation strategies that you would put in place to overcome these barriers and challenges?
• What is segment profitability, and what role does cost play in a marketing business?
• What ethical considerations would you put in place especially when marketing to an older population?