Reference no: EM133678807

Question

Canada is a possible new market for this new type of coffee introduced by Atomo. Gather data to understand the feasibility of this market for the coffee. You must study Canada's business environment and then design, collect, and analyze data to take business decisions on the feasibility of this market. Based on your research methods, data analysis, and sound international business decision-making process, clearly recommend whether Atomo should develop a market in Canada. To support your decision, develop and present an international business plan with special regard to the following tasks: Examine research tools to develop SWOT and VRIO analysis. Define Business Ethics, Corporate Social Responsibility (CSR), and Sustainability and address how they impact crafting and executing strategy. Evaluate the impact of ethical dilemmas related to an international business venture in the context of Atomo beans market and identify strategies to deal with the problems in a responsible manner. Examine best practices and establish a moral and business case for CSR and sustainable business practices. Analyze strategic options for entering international markets and examine main approaches to establishing an international strategy. Examine strategic options to strengthen a company's international competitive position. Describe key actions needed to develop an organization capable of good strategy execution. Establish the impact of value chain activities on a company's cost structure and customer value proposition. Finally, be prepared to communicate your findings accurately and persuasively to all relevant stockholders in the form of a report. Your report should focus solely on the business environment in Canada. You should not include analysis of any data that does not help you to decide whether a market should be developed in Canada. In this context, pay special attention to the following: The political and regulatory system in Canada Is Canada a stable country amenable to international business? Is the Canadian legal system transparent, fair, and objective? How important are business ethics for Canadian customers? How relevant and pressing environmental concerns are in Canada? Currency, interest, and inflation rates Opportunities for market entry Can Atomo effectively conduct business in Canada?