Reference no: EM133176236

Traditionally Foreign Direct Investments (FDI) has followed foreign trade since foreign trade is typically less costly and risky than making a direct investment into foreign markets. Entering a market via FDI allows management to enter the market in small increments controlling their investment. However, the globalization of markets is challenging this traditional market entry strategy.

For example, you have probably noticed that currency risk and fluctuations, such as the weaker dollar, higher euro - and sovereign financial debt and austerity measures in countries and ECB actions have been at the forefront of economic discussions for a number of years. In the midst, some time ago there was discussion in Washington on the Chinese purchase of Smithfield (read further information at Reuters, 9/5/2013). InBev, the Belgian-Brazilian beer company, led the way in 2008 by acquiring Anheuser-Busch (read further information at MarketWatch). For America needs businesses from the BRICS (Brazil, Russia, India, China, and South Africa) and businesses from all over the world to take a new look at the U.S. market. Investments by foreign firms are vital to fund growth and expansion of the U.S. companies. The United States generally remains the largest single recipient of foreign direct investment in the world for recent several years.

Discuss how the new international business environment is causing this path to market expansion to change. How would you analyze this development and purchase of American companies by businesses from emerging economies?