Reference no: EM133015180

SCENARIO

You have just completed coordinating advertising research for a new health-based product for Koala Corporation. The Operations Manager would like to meet with you to discuss your analysis of the research results

Your Character

You are the marketing assistant for Koala Corporation. You have just completed the coordination of advertising research for a new product the Koala Corporation is hoping to offer. You have reviewed the research findings and prepared a report. The operations manager would like to discuss the findings with you and gain an understanding of how we can utilise the advertising findings going forward. The meeting should be no longer than 10 - 15 minutes. 

1. Explain the range of market research and data analysis techniques used
2. Identify the research methods and techniques used
3. Accurately analyse the research results
4. Explain the research findings
5. Explain the impact of the findings on advertising strategies, budgets, and timelines
6. Recommend adjustment to advertising strategies, timelines, and budgets to reflect research findings
7. Analyse the legal and ethical requirements of the advertising strategies
8. Explain the range of market research and data analysis techniques used
9. Identify the research methods and techniques used