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New coke was launched by the coca-cola company

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In 1985, New Coke was launched by The Coca-Cola Company. For the first time in 99 years the company changed its original formula. The product is seen as one of the epic and most embarrassing product failures of all times. What were some of the marketing reasons that could have attributed to the failure of New Coke.

Reference no: EM131665530

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