New challenges to the marketer

Assignment Help Management Theories

Reference no: EM133643619

Question: Marketing a service poses new challenges to the marketer. You have a product that you can't see or touch so the customer can't be sure of what they are getting. For this assignment you will be marketing an online class. This should be something you are all familiar with!

First - Choose the type of class you will be marketing. It doesn't necessarily have to be an academic course in a degree program, you may choose to do an online class for cake decorating or learning how to paint.

Second - Choose your target market and discuss how you will highlight the services characteristics. Remember you are marketing a service so you need to highlight the value that you bring and how your course is better than anyone else's.

Third - Choose a city/area in the United States where you will market your course and provide the following demographic information for the area:
(You can click on the link city-data.com and use them as a great resource for finding demographic information)

Age
Income
Education
Ethnic Diversity
What other demographic information do you think would be an appropriate consideration for your offering?
Explain why you chose the area that you did to market your course. What information did you find from citydata.com that will justify choosing that city/area as your market.

Reference no: EM133643619

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