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What are new and innovative ways for CPG companies to gather consumer data?
Deliverables
Can you think of a new way to collect consumer data that will give CPG companies the information they need to improve products and services, but at the same time, deliver real benefits to consumers?
NOTE* Remember, we are looking for NEW ideas that are not currently being used in the marketplace. We encourage you to do a little research before submitting to ensure a CPG company has not already implemented your proposed idea.
1) Explain your idea in terms of who the consumer is and what type of data will be gathered.
2) How will the data be gathered?
3) How can the CPG brand use the data that is gathered?
4) What is the reward for the consumers sharing their data?
5) Are any CPGs currently doing a good job of collecting and rewarding for consumer data?
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