Reference no: EM131180996
1. Clearly identify and then explain how the work of Dr. Martin Lindstrom has effectively updated the content of the classic advertising and promotion, neuromarketing research article entitled "In Search of the Buy Button."
2. As an outcome of the dialogue in the Module 6 discussion, identify and explain the factors that students decided were most important in creating a (a) successful TV commercial advertisement and (b) successful print advertisement.
3. Marriott has dramatically expanded its stable of hospitality brands over recent years. Thoroughly identify and explain the steps that a detail-oriented marketing manager would undertake to protect and defend the trademarks, trade dress, and other intellectual property associated with these brands.
4. Identify and explain, in a depth consistent with graduate marketing education, the chief advantages and disadvantages of standardization versus adaptation as approaches to international advertising. Reference any and all scholarly articles assigned during the last half of the course.
5. As an outcome of the Module 7 Discussion, explain the synergies that GE's marketing management has created as a product of its decision making in executing its marketing selections. What was the consensus of the week-long discussion?
6. Reflecting on the two videos and your readings on the subject (Chapters 23 and 24 in particular), compare (cite similarities) and contrast (cite differences) the challenges facing marketing managers of Nivea and Nike.
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Broader community of planet
: This can apply to the community in which the company resides or the broader community of our planet. Create this report for the company you currently are working or for another existing company.
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Determine the principal stresses and maximum in-plane shear
: The 3-in. diameter shaft is supported by a smooth thrust bearing at A and a smooth journal bearing at B . Determine the principal stresses and maximum in-plane shear stress at a point on the outer surface of the shaft at section a - a .
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Is there any particular geographic location that they seem
: For the ongoing discussion and response posts, discuss whether you think the featured restaurant will be successful for the long term and why or why not. Are theme restaurants in general successful? Is there any particular geographic location th..
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Conceptualization of the marketing mix
: One of the drawbacks of the "Four P's" conceptualization of the marketing mix is that it tends to cause students to think that these are "stand alone" areas.
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Neuromarketing research article
: 1. Clearly identify and then explain how the work of Dr. Martin Lindstrom has effectively updated the content of the classic advertising and promotion, neuromarketing research article entitled "In Search of the Buy Button."
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Find resultant state of stress represented on element
: A point on a thin plate is subjected to the two successive states of stress shown. Determine the resultant state of stress represented on the element oriented as shown on the right.
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Discuss the different career opportunities available
: Discuss the different career opportunities available in this industry and describe the roles each department manager plays in relation to the other departments. How does each department affect every other department, both positively and negativel..
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Identify and evaluate the different audit opinions
: Identify and evaluate the different audit opinions that could be expressed following the completion of an audit as they apply to different audit scenarios.
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Describe two-party coalitions and multi-party negotiations
: Describe two-party, coalitions, and multi-party negotiations. Within your description, include a real-life example of how these types of negotiation are used in the business world.
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